Amrut

— PRIVACY POLICY —

Introduction

AMRUT (“Company”, “we”, “our”, or “us”) is committed to protecting the privacy and security of all users, clients, and customers who access our communication, messaging, API, automation, and digital engagement services.

This Privacy Policy explains how AMRUT collects, processes, stores, uses, shares, and safeguards information associated with our Services including WhatsApp Official API services, RCS communication systems, customer messaging tools, and related business communication platforms.

This Privacy Policy complies with applicable Indian laws including:

  • Information Technology Act, 2000;
  • Information Technology Rules, 2011;
  • Applicable telecom regulations;
  • Meta and Google communication platform requirements.

By accessing or using the Services of AMRUT, you consent to the practices described in this Privacy Policy.

Information We Collect

AMRUT may collect the following categories of information:

User Information

  • Name;
  • Mobile number;
  • Email address;
  • Company details;
  • Billing information;
  • Verification documents.

Device Information

  • IP address;
  • Device identifiers;
  • Browser details;
  • Operating system;
  • Log information;
  • Connection data.

Cookies & Tracking Data

  • Website usage behavior;
  • Session data;
  • Analytics information;
  • Preferences and interaction data.

Message & Communication Data

  • Message templates;
  • Delivery status;
  • Metadata;
  • Communication logs;
  • Opt-in records;
  • Customer interaction data.

We collect only information reasonably necessary for business and compliance purposes.

Purpose of Data Collection

AMRUT collects and processes information to:

  • Provide communication services;
  • Enable message delivery;
  • Verify customer identities;
  • Improve platform functionality;
  • Process payments;
  • Provide technical support;
  • Prevent fraud and abuse;
  • Maintain security;
  • Meet legal and regulatory obligations.

Information collected is limited to legitimate operational requirements.

Consent for WhatsApp & RCS Data Processing

Users utilizing WhatsApp API or RCS services through AMRUT acknowledge and consent that communication-related information may be processed through systems operated by:

  • Meta Platforms;
  • Google;
  • Telecom operators;
  • Cloud infrastructure providers;
  • Authorized service partners.

Users represent and warrant that:

  • Valid customer consent has been obtained;
  • Recipients have opted in to receive communications;
  • Messaging activities comply with applicable laws and policies.

Users remain responsible for maintaining records of consent and managing opt-outs.

Legal Basis for Processing

AMRUT processes personal data based on:

  • User consent;
  • Contractual obligations;
  • Legal compliance requirements;
  • Legitimate business interests;
  • Security and fraud prevention needs.

Additional consent may be requested where required by law or platform policies.

How We Use Collected Data

Collected information may be used to:

  • Operate and maintain Services;
  • Enable messaging functionality;
  • Personalize customer experience;
  • Provide customer support;
  • Conduct analytics and reporting;
  • Improve system performance;
  • Prevent unauthorized activities;
  • Enforce Terms & Conditions;
  • Fulfill legal obligations.

AMRUT does not sell personal data to third parties for advertising purposes.

Data Retention & Deletion

AMRUT retains data only for as long as necessary to:

  • Deliver Services;
  • Comply with legal obligations;
  • Resolve disputes;
  • Maintain business records;
  • Prevent fraud.

Users may request deletion of eligible data subject to:

  • Legal retention requirements;
  • Security obligations;
  • Pending investigations or disputes.

Reasonable efforts will be made to delete or anonymize eligible information upon verified request.

Data Sharing with Third Parties

AMRUT may share limited information with:

  • Meta Platforms and WhatsApp;
  • Google RCS infrastructure providers;
  • Telecom operators;
  • Cloud hosting providers;
  • Payment processing providers;
  • Compliance and verification vendors;
  • Government authorities where legally mandated.

Third-party providers may process information according to their own privacy practices and legal obligations.

AMRUT implements reasonable safeguards before engaging external processors.

Security Measures & Encryption

AMRUT employs commercially reasonable security practices designed to protect information from unauthorized access, misuse, alteration, or disclosure.

Security measures may include:

  • Encrypted data transmission;
  • Secure hosting environments;
  • Access controls;
  • Authentication systems;
  • Monitoring tools;
  • Firewall protections.

Despite our efforts, no digital transmission or storage method can guarantee absolute security.

Cookies & Tracking Technologies

AMRUT may use cookies and similar technologies to:

  • Improve website functionality;
  • Analyze traffic patterns;
  • Remember user preferences;
  • Enhance user experience.

Users may disable cookies through browser settings, though certain platform features may become unavailable.

Third-party analytics services may also use tracking technologies subject to their respective privacy policies.

Data Transfer & Storage (India-based)

Information collected by AMRUT is primarily stored and processed through infrastructure located in India or through secure cloud providers compliant with industry security practices.

Certain third-party integrations including Meta or Google may involve international data transfers.

By using the Services, users consent to such transfers where necessary for service functionality.

User Rights

Subject to applicable law, users may request:

  • Access to personal data;
  • Correction of inaccurate information;
  • Deletion of eligible data;
  • Restriction of certain processing activities;
  • Withdrawal of consent where applicable.

AMRUT may verify identity before processing privacy-related requests.

Certain requests may be restricted due to legal or operational obligations.

Policy for Children

Services offered by AMRUT are intended for business and professional use only.

We do not knowingly collect information from individuals under 18 years of age.

If information relating to minors is identified, reasonable steps will be taken to remove such data promptly.

Updates to Privacy Policy

AMRUT may update this Privacy Policy periodically to reflect:

  • Legal changes;
  • Platform updates;
  • Security enhancements;
  • Service modifications.

Updated versions become effective immediately upon publication.

Continued use of Services after updates constitutes acceptance of revised terms.

Governing Law (India)

This Privacy Policy shall be governed by the laws of India.

Any disputes relating to privacy or data protection matters shall be subject to the jurisdiction of courts located in Maharashtra, India.

Contact Information

For privacy concerns, legal notices, support, or compliance inquiries, contact:

Business Name: AMRUT
Address: Shop No. 5, 6, 7, 8, 9, Near Heera Baug, Near Shivaji Chowk, Kalyan, Thane – 421301
Phone: 9987528494
Email: yashfaria5@gmail.com

Stay Secure

Your privacy matters to us—trust amrut to protect your data with care and transparency.

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